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Quorn mania as the brand makes its way to Australia

June 9, 2010

Quorn hits AustraliaA while ago I made a mammoth chilli using Quorn mince. I didn’t hate it – quite the opposite. It worked surprisingly well with all those strong flavours, and the texture held its own.

But still – and this may be a little contentious among vegetarians – I am surprised at its popularity. Even that generic phrase “tastes just like chicken” can’t be applied to Quorn, because it doesn’t taste of anything. Put it in a fajita or a chilli and it will absorb all those amazing flavours. But baking a lump of Quorn in the shape of a chicken breast and serving it with chips? No thanks.

This hasn’t stopped Aussies throwing Quorn a nationwide welcome party for its arrival down under. Quorn’s very own Facebook page is peppered with messages like:

Just heard on the 7pm news in Melbourne that Quorn will be in our supermarkets in Australia within the next month!!! My withdrawals after living in London will no longer be!!!!

can not wait till you come to australia!!! been craving ever since i left the u.k- thanks quorn!!!

Perhaps these people represent principled vegetarians who courageously ditched real meat to save lambs and cows and the like. That they are searching high and low for a meat substitute is understandable. But Quorn connoisseurs who scour the world for a factory-bred fungus? The mind  boggles.

A while ago I made a mammoth chilli using Quorn mince. I didn’t hate it – quite the opposite in fact. It worked surprisingly well with all those strong flavours, and the texture held everything together. But still – and this might be a little contentious among vegetarians – I am surprised at its popularity. Even that generic phrase “tastes just like chicken” can’t be applied to Quorn, because it doesn’t taste of anything. Put it in a fajita or a chilli and it will absorb all those amazing flavours. Fantastic. But baking a lump of Quorn in the shape of a chicken breast and serving it with chips? No thanks.

This hasn’t stopped Aussies throwing Quorn a nationwide welcome party for its arrival down under. Quorn’s very own Facebook page is peppered with messages like:

“Just heard on the 7pm news in Melbourne that Quorn will be in our supermarkets in Australia within the next month!!! My withdrawals after living in London will no longer be!!!!”

“can not wait till you come to australia!!! been craving ever since i left the u.k- thanks quorn!!!”

Perhaps these people represent principled vegetarians who courageously ditched real meat to save lambs and cows and the like. That they might search high and low for a meat substitute is quite understandable. But Quorn connoisseurs who scour the world for a factory-bred fungus? The mind truly boggles.

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